Legal
Privacy Policy
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
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Reader signals & research data
Alongside our articles, Digstalk offers optional, one-tap ways to react and answer questions. We use these anonymous signals to understand what readers prefer and to publish data-backed articles about home, garden and the stories behind them. Full details are on our Data Collection page.
What we collect
Emoji reactions (❤️ / 👎) on images, “Save this” on images and “Save this article”.
Answers to one-question polls, the optional one-tap “why?” follow-up after a reaction, “Lived it / Remember it / Before my time” taps on nostalgia and then-and-now articles, and guesses in our guess-the-price game.
Ordinary page analytics: which images were viewed, how far down a page you scrolled and how long you stayed.
What is stored with each signal
A random session code that is not linked to your name, email address or any account.
Your device type (for example phone or desktop), how you arrived (for example search, Pinterest or Facebook) and your approximate region at state or province level, read from the network edge. Your IP address is not stored.
If you arrived from an ad, the advertising platform’s aggregate audience breakdown for that ad, meaning the mix of ages and genders of everyone the ad reached. It never describes you individually.
What we do not collect
Names, email addresses, accounts, precise location, IP addresses, or anything you type. Our email newsletter is separate and is covered by the rest of this policy.
Images
The images on our pages are described by their attributes, such as style, colour and era, so reactions can be grouped. We do not use facial recognition and people in images are never identified.
How results are used and published
Results are only ever published as totals across many readers. Small groups are never reported, and nothing is published about any individual.
Your choices
Every one of these signals is optional: if you do not tap, nothing is recorded beyond ordinary page analytics. Items you save are stored in your own browser, and clearing your browser storage removes them. Cookies and tags used by our advertising partner are covered in the sections above.